Branding + Infographic

This project connects people with different expertise to improve the urban landscape. Tech Londoners; organised by CityMart in collaboration with the Mayor of London. To promote the idea and distinguish itself from other events, an identity was designed beginning with an icon. Primarily it was applied to the website as a banner but also formed part of the Infographic below which was designed to explain the process and purpose of the promoted collaboration by participation.

Below you can view the creative process: alternative identity concepts and mock-ups.

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